| My love of sand
began as a child. My parents had the notion that if one neighbor has
a basketball hoop and another a treehouse, then my family should also
have an attraction for the neighborhood kids. I had the biggest backyard
sand box in Charlotte, North Carolina. I loved it. Every year I opted
for a beach vacation to play in the world's largest sandbox and frolic
in the surf.
I always knew that
I wanted to be a scientist, but it wasn't until I got a job surveying
beaches at Cape Hatteras after storms that I knew which kind. I
definitely wanted to work outdoors and what better workplace than
a beach? Little did I know that I would later appear on "The Oprah
Winfrey Show" for having one of the best jobs in America.
My research takes
me to beaches around the country and to many parts of the world.
During the past 20 years, my principal focus has been studying beach
erosion and storm
impacts. But I also find myself helping to locate the best sandy
beach for a solar-powered car race, dropping dye packets out of
a helicopter so TV producers can film a killer rip current in action,
deciphering 200 years of channel changes from old maps to find Revolutionary
War artifacts, and helping billionaires select island properties
to purchase or decide where best to build their mansion near the
shore.
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| My most recent inquiry
is from crime detectives: Where did 14,000 pounds of beach sand that
replaced a shipment of French cognac come from?
An unexpected inquiry
got me started rating beaches. In 1989 I received a telephone call
from a travel magazine writer who wanted a listing of the top 10
U.S. beaches. I was on my way to catch a plane to China for an extended
trip as an exchange professor with Peking University in Beijing.
Pressed by the reporter, I rattled off the first 10 wonderful beaches
that came to mind. The trip to China was a disaster; I inadvertently
found myself in Tienanmen Square that fateful evening in June. By
the time I returned home (through an adventurous escape), I had
forgotten the phone conversation as the emotions of the democracy
movement lay heavily on my mind.
Later that summer
I received a free copy in the mail of this glossy travel magazine,
which listed the beaches in the order that I named them. I didn't
think much about it until the telephone began to ring. First I heard
from the "winners," such as Sanibel Island and Kapalua on Maui.
The Lee County Convention and Visitors Bureau people said that they
were so excited and were issuing a press release about Sanibel's
high rating. Many state tourism officials inquired about the list,
especially regarding why other beaches did not make the cut. The
media people at Daytona Beach were the most emphatic about the whole
thing. They wanted to know why their beach was not on the list because
everybody knows that Daytona is one of the greatest beaches in the
world, it even says so on the town water tower. Their savvy newspaper
writers wanted to know what criteria were used to rate the beaches.
Criteria? I didn't have any criteria. All of this hoopla made me
think about how seriously Americans take ratings everyone wants
to know what is best. We rate everything from hotels and restaurants
to graduate programs in universities, so why not beaches?
I developed
50 criteria to rate each beach, and it took me two years to
complete the survey of the 650 major public recreational beaches
in the United States. Fortunately, I had conducted two national
surveys of our coasts, and this experience made it possible
for me to undertake this first-ever professional beach rating.
When the university released the list on Memorial Day weekend
in 1991, I was off on another trip to Venice, Italy. My assistants
tried to field the calls, but the phone was ringing off the
hook. I received a desperate call from the university public
relations office to catch the next flight home as nearly every
newspaper in the country was running
the story and wanted to interview me. TV producers and radio
hosts were trying to book me for their shows, and here I was
out of the country. The media blitz continued for almost a
month. Since 1991, I have released the list of America's Best
Beaches on Memorial Day weekend, marking the beginning of
beach season; my ratings have become a regular feature of
the morning TV shows as well as newspaper and magazine articles.
I have received
thousands of letters and phone calls from people wanting more information
about beaches. Is the water warm enough to go swimming at Charleston
area beaches in May? Where is a good hard-packed sandy beach for
walking in New England? What makes a particular beach "sing" in
Hawaii and the water a beautiful emerald-green color in the Florida
panhandle? These questions have prodded me into writing the book
"American Best Beaches" and
to produce this website. In the near future, I hope to bring you
an interactive site to help you select your own perfect beach.
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"Silence,
please, while Dr. Stephen Leatherman conducts an experiment. Gazing
out to sea, he wiggles his toes in the sand. Next he turns his face
up to the sun. He may also have to swim a little to make sure the
water's okay. And if he's happy, another beach may have made Leatheman's
much vaunted America's Best Beaches list."
People Magazine
"
In 1991, on Memorial Day, he introduced to the media his 10 picks
for a primo day at the beach, with Maui's Kapalua topping the list.
A tidal wave of publicity followed. He appeared on "Live With
Regis and Kathie Lee"; the three network morning shows vied
for his yearly beach briefings. Ultimately, the Travel Channel recruited
him to star in it's annual 'Beach Week', a series of prime-time
specials that zoom in on the global beach scene."
Delta Sky Magazine
"His
opinions on beaches have been quoted in Time, Newsweek, National
Geographic, People, Sports Illustrated, The New York Times and The
Washington Post. He's been featured on the Today Show, CNN, Fox
News and NBC Nightly News. Once, while on an Oprah Winfrey Show
about people with great jobs, he sat between a woman who test drives
race cars and a woman who test tastes Godiva Chocolate."
Currents
"Dr.
Beach's nice-work-if-you-can-get-it- life style seems like an inspiration,
sort of Jimmy Buffet meets Carl Sagan. But rather than fiction,
Dr. Leatherman is an example of how a few media-savvy scholars transform
themselves from mere toilers in arcane academic groves to mini-celebrities."
The New York Times
"An
honored place on Stephen "Dr. Beach" Leatherman's list
of America's best beaches has becomes to a seashore what the Oscar
is to actors and movies."
The Tampa Tribune-Times
"Despite
the hype, Leatherman knows his beaches inside and out, from the
source of their sands to the height of their waves. They aren't
just his passion; they're his profession."
Forbes New England Financial Journal
"As
America's most quoted authority on beaches, he's written hundreds
of journal articles and technical reports and testified before the
Congress on behalf of beach cleanup."
The Baltimore Sun
"Stephen
Leatherman is a man who takes sand very seriously. Like Mr. Blackwell,
whose annual lists of hideously dressed celebrities have endeared
him to newspapers editors everywhere, Leatherman-a.k.a. "Dr.
Beach"- has parlayed his knowledge of sun and surf into a full-scale
media extravaganza. Now tourism officials take Leatherman's list
very seriously."
Miami Metro Magazine
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